Platform & Asset Lifecycle Management: Own core DAM capabilities, including asset ingestion, taxonomy/metadata strategy, rights management, dynamic delivery, and end-to-end lifecycle governance.
Brand Onboarding & Change Management: Lead brand migration tracks, establish standardized onboarding playbooks, deliver training, and track adoption metrics to ensure high user engagement across brand teams.
Workflow & Process Optimization: Map, design, and streamline business processes supporting creative asset workflows, content operations, and upstream/downstream platform integrations (e.g., PIM, CMS, Creative Cloud).
Cross-Functional Leadership: Act as the central liaison between business stakeholders, creative operations, external software vendors, and SI delivery teams to translate business requirements into actionable backlog items and delivery roadmaps.
Enterprise DAM Expertise: Hands-on experience configuring, implementing, or managing platforms such as Aprimo, Orange Logic, or AEM Assets.
Asset Lifecycle & Content Management: Deep understanding of metadata taxonomy, digital rights management (DRM), file formats, search optimization, and creative asset workflows.
Tactical Product & Cross-Functional Leadership: Proven track record as a hands-on Product Manager or Consultant driving execution across diverse business, technical, and creative teams.
Stakeholder Management & Executive Communication: Exceptional written and verbal communication skills with the ability to align executive leadership, vendor partners, and agency teams.
System Integration Knowledge: Familiarity with integrating DAM systems into broader martech ecosystems (e.g., Adobe Creative Cloud, Workfront, Salesforce, PIM, CMS).
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